Jide Kosoko Recalls Fears Social Media Would End Older Actors’ Careers

Esther Umana

September 28, 2026
3 min read
Jide Kosoko

Veteran Nollywood actor Jide Kosoko has recalled how the emergence of social media initially sparked fears among older practitioners in Nigeria’s entertainment industry that the technology could render them irrelevant.

Kosoko said many veteran actors and other industry professionals were worried that the rapid adoption of digital technology would eventually push them out of their jobs and leave them unable to compete in an increasingly technology-driven entertainment industry.

The ace actor made the disclosure during an interview with Punch, while reflecting on the changes technology has brought to Nollywood and the challenges posed by emerging technologies such as artificial intelligence.

According to Kosoko, the arrival of social media initially created uncertainty among older entertainment practitioners, who questioned whether they would be able to remain relevant as the industry embraced new digital platforms.

He said some practitioners feared that social media could “kick us out of business” completely.

However, Kosoko said veteran practitioners eventually adapted to the technology and found ways to use it to their advantage.

He attributed part of that transition to the support and digital knowledge of younger colleagues who were more familiar with computers and emerging technologies.

“When social media came, we were afraid. Is this not going to kick us out of business? Is this not going to kick us out completely?” Kosoko said.

“But, I must say that eventually, we were able to scale through by virtue of the fact that most of our junior colleagues are computer literate, unlike people like us.”

The veteran actor said the entertainment industry eventually learned to incorporate social media into its activities rather than allowing the technology to displace established practitioners.

“We eventually used it to our advantage, so we have to thank God for that,” he added.

Kosoko, however, admitted that artificial intelligence presents a different level of technological disruption, saying he has yet to fully understand the technology.

“When I started seeing AI, I still don’t understand it till now,” he said.

His comments come as artificial intelligence continues to transform the global entertainment industry, including film production, visual effects, music, script development, content creation and digital marketing.

For Nollywood, the increasing availability of AI-powered tools has created new opportunities for filmmakers and content creators while also raising questions about the future of creative jobs, intellectual property and the role of human performers.

Kosoko’s experience reflects a broader pattern in the entertainment industry, where established practitioners have repeatedly had to adapt to technological changes.

From traditional film production and physical distribution to digital streaming and social media promotion, technology has progressively altered how Nigerian entertainment content is created, distributed and consumed.

The veteran actor’s reflection suggests that adaptation rather than outright resistance has enabled many older practitioners to remain active despite successive waves of technological change.

As artificial intelligence becomes more prominent in entertainment, the industry may once again face a period of adjustment similar to the disruption that accompanied the rise of social media.

Jide Kosoko Recalls Fears Social Media Would End Older Actors’ Careers

Esther Umana

Esther Umana

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