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Asherkine

Popular Nigerian content creator Asherkine has revealed why he rarely visits the University of Lagos (UNILAG), recounting how he was once stopped by campus authorities for filming without obtaining official permission while creating promotional content for Call of Duty: Mobile.

The influencer shared the experience during a recent interaction with students, explaining that the incident occurred after he had been signed as one of the game’s official African creators and visited the campus to produce content for the popular mobile gaming franchise.

According to Asherkine, he was filming at UNILAG when security personnel approached him and informed him that recording content on the university premises required prior authorization from the institution.

“That’s why I don’t come here,” he said while recalling the encounter, adding that he was “nabbed” for filming without securing the necessary approval.

He explained that the shoot was part of his content creation responsibilities following his appointment to the Call of Duty: Mobile Africa Creators Program, a role that involves producing promotional and community-focused content for the globally popular game.

Asherkine noted that he had no intention of violating the university’s regulations and only later realised that official permission was required before filming on campus.

His account quickly generated reactions across social media, with many users debating the need for filming permits at tertiary institutions.

While some defended the university’s action, arguing that public institutions have established procedures to regulate commercial filming for security and administrative purposes, others said universities should adopt more creator-friendly policies, especially for digital influencers promoting globally recognised brands.

Several students who joined the discussion noted that filming restrictions have long existed on campus, particularly for commercial productions or projects involving large crews, while others argued that enforcement often varies depending on the nature of the content being produced.

Asherkine has become one of Nigeria’s most recognised digital creators through his viral videos featuring surprise cash gifts, student interactions and acts of generosity. His content frequently attracts millions of views across social media platforms.

His recent partnership with Call of Duty: Mobile expanded his portfolio beyond lifestyle content into gaming, making him one of the African creators selected to represent the title and engage gaming communities through original content.

The influencer explained that although he had no intention of violating any rules, he was unaware of the university’s regulations governing commercial and public content creation within its premises.

His remarks quickly gained attention on social media, where many users reacted with mixed opinions over the university’s enforcement of filming policies.

While some commenters argued that educational institutions have every right to regulate commercial filming on their premises for security and administrative reasons, others said the approval process should be made easier for digital creators whose content also helps promote the school.

Several students who joined the online discussion confirmed that visitors and content creators are generally expected to obtain permission before filming in certain areas of the university, particularly when the recordings are intended for commercial use or involve large productions.

Others, however, noted that many creators have filmed on campus without interruption, suggesting that enforcement may depend on the nature of the content, location or the attention it attracts.

Asherkine, who has built a large following through his philanthropic street content and surprise giveaways, frequently visits tertiary institutions across Nigeria to interact with students and create videos that often go viral online.

His campus visits typically feature spontaneous acts of generosity, interviews and entertainment segments, making universities some of his most popular content locations.

Despite the unpleasant experience, the creator did not criticize the university’s management, instead presenting the incident as a lesson on the importance of understanding institutional regulations before undertaking public filming.

The revelation has sparked broader conversations among content creators about filming permissions in public institutions and the need to balance creative freedom with security and administrative requirements.

As discussions continue online, many fans have expressed hope that clearer guidelines and collaboration between universities and digital creators could encourage more educational and promotional content while ensuring compliance with campus regulations.

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Amarachi Ihesiulo
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