For decades, the public health war has been waged against the cigarette, but a new and more pervasive enemy has quietly taken its place at the top of the global “early death” rankings.
According to Dr. Chris van Tulleken, a renowned infectious disease specialist and BBC presenter, the modern diet of ultra-processed food (UPF) has officially overtaken tobacco as the leading cause of premature mortality on planet Earth.
Speaking on the Diary of a CEO podcast, Dr. van Tulleken warned that these industrial food products are not just harming humans, but are fundamentally dismantling the global ecosystem, serving as a primary driver of biodiversity loss and the second leading cause of carbon emissions.
The definition of ultra-processed food, which describes a Western industrial diet, was pioneered about 12 years ago by researchers in Brazil. Their work was born out of a shocking observation: in nations like Mexico and Brazil, obesity was once almost non-existent.
However, within a single decade of the influx of American style industrial foods, obesity became the dominant public health crisis.
The shift was so rapid and severe that communities went from knowing no one with weight-related issues to seeing friends and neighbors undergo amputations due to type 2 diabetes. Dr. van Tulleken argues that the evidence is now undeniable UPFs are responsible for a “pandemic” of health problems, ranging from weight gain to cardiovascular disease and early death.
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What makes these foods so dangerous, according to the doctor, is their addictive nature. For many, UPFs trigger the same neurological responses as alcohol, gambling, or drugs.
This addictive quality makes “nagging” people to lose weight largely ineffective; in fact, the doctor warns that shaming people about their diet often pushes them deeper into harmful eating habits.
Research consistently backs this up, with multiple studies concluding that high UPF consumption is linked to chronic diseases and mental health disorders. Remarkably, not a single major study has reported a beneficial health outcome from a diet high in ultra-processed goods.
The impact of shifting away from these industrial products is often immediate and transformative. One viewer of the doctor’s work shared a testimonial of losing over 12 kilograms in just five months simply by cutting out ultra-processed snacks and replacing them with whole foods like nuts, fruit, and natural yogurt.
The individual noted that they didn’t even have to reduce their portion sizes or give up “heavy” foods like meat and cheese; they simply stopped eating items with industrial additives. By choosing sourdough from a bakery over supermarket loaves and home-cooking meals, they saw a dramatic improvement in their health with minimal exercise.
As we navigate 2026, the message from the scientific community is becoming increasingly clear: the labels “junk food” or “processed” don’t go far enough to describe the risk. The industrial food system is currently producing substances that are fundamentally incompatible with long-term human health.
For those looking to reclaim their wellbeing, the solution may not be found in a new diet pill or a grueling gym routine, but in a return to real, recognizable ingredients that haven’t been engineered in a factory.

