Jada Pollock Criticises Acceptance of ‘Side Chick’ Culture

Jada Pollock, the talent manager and partner to Afrobeats superstar Wizkid, has triggered a massive wave of reactions across social media following her recent comments on modern relationship dynamics.

Taking to her X (formerly Twitter) account this December, Jada expressed deep concern over what she described as a “disheartening” trend: the increasing number of women who find it acceptable to be involved as “side chicks.”

The conversation began when Jada reacted to a post by American rapper Coi Leray, who had characterized secondary relationships as destructive. Quoting the post, Jada offered a pointed critique of the current generation, suggesting that the willingness to remain in a “side” position is often rooted in unresolved emotional trauma and a significant amount of self-deception.

According to Jada, while such arrangements might seem tolerable at the onset, they are ultimately unsustainable due to the depth of human emotions. She emphasized that no woman can truly remain comfortable in a secondary role over a long period because deeper feelings eventually make the situation unbearable.

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“It’s disheartening to see so many women in our generation feeling that it’s acceptable to be in that state,” Jada wrote.

“There’s so much inner trauma that needs healing. No one can truly be okay with it over time emotions and feelings run deep. It’s time to stop deceiving yourself!”

As 2025 draws to a close, her statement has become a lightning rod for debate. While many social media users applauded her for her honesty and for championing the cause of self-worth and healing, others were quick to debate her perspective.

Some critics labeled her a “wrong messenger,” while others questioned the specific definitions of these relationship roles in today’s complex dating landscape.

One social media user commented, “Right message from quite a wrong messenger,” while another urged women to find their own partners instead of “destroying others.”

Despite the mixed reactions, Jada’s intervention has highlighted a significant cultural tension regarding loyalty and self-respect.

By framing the issue as a matter of “inner trauma,” she has moved the conversation beyond mere gossip, inviting women to reflect on the psychological costs of settling for less than a primary commitment.