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French media group Canal+ is preparing to shut down streaming platform Showmax following its acquisition of MultiChoice, marking a significant shift in its African digital strategy.
The decision follows a strategic review of streaming operations amid mounting costs and intense global competition. Although no official closure date has been announced, company executives indicated the move reflects a focus on financial discipline and streamlined investment priorities.
Launched in 2015 as Africa’s answer to international platforms such as Netflix and Prime Video, Showmax underwent a major relaunch in 2024 through a partnership with NBCUniversal, leveraging technology from the Peacock streaming service. Despite substantial funding reportedly exceeding $300 million subscriber growth failed to meet projections, while trading losses deepened significantly before the takeover.
Canal+ secured controlling interest in MultiChoice in September 2025 and has since outlined cost-saving measures aimed at generating hundreds of millions of euros in efficiencies by 2030. Executives maintain that the shutdown will not trigger job cuts due to provisions in the acquisition agreement protecting staff for three years.
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MultiChoice has begun migrating select Showmax Originals to its traditional television brands, including Africa Magic and M-Net, as it consolidates content distribution. While Showmax experimented with mobile-only plans and live sports streaming tailored to African markets, Canal+ signalled that future investments will prioritise premium programming and technological upgrades within its broader African portfolio.
