The Traffic

Davido Breaks TikTok Records with Peller—Sets Unbelievable New Milestone in Africa!

By Achimi Muktari

Nigerian megastar Davido has once again proved his unmatched influence in the entertainment world, breaking records with his latest TikTok Live session alongside popular streamer, Peller. On Wednesday, October 30, 2024, Davido went live with Peller to unveil his highly anticipated new track, Awuke, featuring YG Marley, in what has now become the most-watched TikTok Live session in Africa.

The event, which had been teased for days, lived up to expectations and more. Fans flocked to the streaming platform in their hundreds of thousands, as the iconic duo entertained viewers with a mix of music, banter, and exclusive content. By the time the live session ended, the viewership had soared to an unprecedented 398.8k viewers, setting a new African record.

Social Media Reactions: From Praise to Shade

The monumental success of Davido’s TikTok Live has sparked widespread reactions across social media. While many fans took to Twitter and Instagram to praise the Timeless hitmaker for his unparalleled digital influence, others couldn’t resist throwing subtle jabs at the Afrobeat star, stirring up debates in the comment sections.

One user wrote, "Only Davido can pull such massive numbers without even trying. He’s truly the king of Afrobeats," while another added, "398k on TikTok Live? That’s crazy! He’s always setting the bar higher."

Not everyone was impressed, though. Some critics suggested that the record-breaking viewership was more about hype than substance, but it did little to dampen the celebrations of Davido's fans.

A New Era of Engagement for Nigerian Artists

Davido’s massive success with his TikTok Live not only cements his position as one of Africa’s biggest stars but also highlights the growing trend of musicians leveraging digital platforms to engage with fans in real-time. The event, which doubled as the official release party for Awuke, underscores the

shift in how Nigerian artists are connecting with their audiences. With platforms like TikTok, live streaming has become a powerful tool for artists to reach massive audiences, breaking geographical and traditional media barriers.

Davido’s use of TikTok for the release of Awuke marks a new chapter in African music promotion, as fans from across the globe were able to witness the release firsthand, creating an interactive experience unlike any other. The record-breaking 398.8k viewers solidified not just his music but his ability to pull in numbers that rival global stars.

The Strategy Behind the Success

Davido’s team has been intentional about growing his presence on social media platforms, understanding the importance of engaging younger audiences through viral moments. The partnership with Peller, a well-known streamer with a dedicated following, was a strategic move that combined two powerful fan bases. The synergy between the two created a frenzy that resulted in the staggering viewership numbers.

The singer had promoted the event with a flier, teasing that it would also be an official release party for Awuke. Fans, anticipating exclusive performances and the chance to interact with Davido in real-time, were eager to tune in.

What’s Next for Davido?

After the enormous success of this live session, many are wondering what Davido will do next. With the digital landscape evolving, there’s no telling how far he will push the boundaries of fan engagement. One thing is for sure—Davido has once again set a high bar, and other African artists will likely be looking at his strategy as a blueprint for their own digital success.

As Davido continues to redefine the music industry in Nigeria and beyond, it is clear that his influence extends far beyond music—into the realm of digital marketing, fan engagement, and even breaking records on social media platforms. Fans can only expect bigger and better things from the Afrobeat sensation as he continues to dominate both the charts and the digital space.

Social Media Frenzy

In the aftermath of the live session, TikTok and other platforms were buzzing with clips, reactions, and commentary from the event. #DavidoTikTokLive trended for hours, with users sharing snippets of the session and